Boutique hotel feel for retail pop-up
Figgoscope Curates approached us to help realise the launch of their new contemporary range of finely crafted homeware pieces. They’d secured a Fitzroy art gallery and wanted to create a pop up showroom to introduce Australian specifiers, homeowners and media to Portugal’s special take on homeware.
Our challenge was to bring a sense of intimacy: “home" in a residential sense and “home away from home” for a boutique hotel feel to show how readily adaptable Figgoscope’s pieces are for commercial or residential application. We had the blank canvas of a gallery-warehouse, a lean budget, and tight deadlines.
We divided the lofty volumes, creating rooms within a room and providing Figgoscope with two disparate yet connected spaces. Each space we designed as a bedroom with vertical wood paneling for texture and warmth, eggplant and charcoal hues to complement the homewares and create a sophisticated moody interior, and quirky touches such as the Bête sculpture sconces. For showcasing the curated collection in the sales room, we repurposed affordable IKEA shelfs.
For the opening night and over the weekend, the pop-up space saw many visitors and enabled Figgoscope Curates to successfully introduce Portuguese homewares into the Australian market.
Photography by Jonathon Griggs.
“We used Nido Studio and Dana's expertise for the interior design of our pop-up showroom. She listened carefully to what we wanted to achieve and the mood we wanted to create. The theme we developed - "inviting elegance" - she absolutely captured; she wove her magic assembling colours and textures to make our display shop look fabulous! This was a great success for our business.”
— Marta, Figgoscope Curates